Top 5 Fashion Games on iOS in the US: Q3 2023 Performance

In the third quarter of 2023, the top 5 fashion games on the iOS platform in the United States showcased notable performance metrics. The data, sourced from Sensor Tower, highlights trends in weekly downloads, revenue, and active users for these popular applications. Below is a detailed look at each game's performance.

Project Makeover by Magic Tavern, Inc. saw its weekly revenue fluctuate, peaking at approximately $1.2M in early July and mid-September. Weekly downloads had a significant spike in early July, reaching around 140K, but experienced a decline towards September, ending the quarter at around 66K. Active users also showed a dynamic pattern, peaking at 740K in late July and closing at 566K by the end of September.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. maintained a consistent weekly download rate, starting at 67.5K in late June and ending at 45.7K by the end of September. Active users ranged from 547K at the beginning of the quarter, peaking at 594K in late July, and slightly tapering off to 551K by the end of the quarter.

Makeover Studio: Makeup Games by LIHAO TECH CO., LIMITED experienced a steady weekly revenue with minor fluctuations, peaking at $9.9K in early July. Downloads varied throughout the quarter, starting at 54.9K and ending at 35.7K. The game maintained a high number of active users, starting with 1.04M in late June and slightly declining to 927K by the end of September.

Toca Boca Hair Salon 4 by Piknik saw a peak in weekly downloads at 41K in early July, but this number decreased to 20.8K by the end of September. Revenue peaked at $11K in early July, with a steady decline to $3.5K by the end of the quarter. Active users showed a similar pattern, starting at 109K in late June and ending at 90.3K in late September.

DIY Paper Doll from Crazy Labs had a notable decline in weekly downloads, starting at 70.4K in late June and dropping to 10.3K by the end of September. Active users showed a steady but slight decline from 216K in late June to 198K by the end of the quarter.

For more detailed insights and data on these applications, visit Sensor Tower.